Digital > LYNX - Anti-Hangover

Brief: Motivate young men to try and buy a limited edition LYNX Anti-Hangover body spray. A week long event at the snow was organised to get young Aussie males sampling the product. 'Snow Bunnies' sprayed men with LYNX Anti-Hangover on their first run up the mountain each day. LYNX themed parties were held at night. The site was developed to support the event.

Role: Senior copywriter at Draft/Lowe Hunt Sydney.

Awards: Silver Global Activation Award & Best Activation Campaign in Australia for Unilever.

Site: Launch

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