Digital > Max Factor Glide & Define - Get ready for anything

Brief: New Glide & Define eyeliner is so easy to apply women can transform their 'eye look' in seconds and be ready for that work meeting, cocktail party or hot date. We produced a microsite with a series of different eye looks created by celebrity make-up artist, Caroline Barnes. The site allows women to recreate the looks for themselves, and also highlights how easy it is to apply the liner.

To drive people to the site we also created a number of digital billboards (escalator panels) in tube stations across London's West End.

An email was also sent to women on the Max Factor database.

Role: Senior copywriter at Sixandco London.

Online microsite: Launch

Digital billboards: Launch

Email: Launch

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