Digital > Olay Regenerist - making sense of buzzwords

Brief: The anti-ageing industry is full of buzzwords, jargon and so-called magical ingredients. But all this 'science talk' can be dry and confusing. When we were briefed to create an online ad talking about the benefits of Pentapeptides in Olay Regenerist we wanted to bring the story to life in a very real way.

Role: Senior copywriter at Sixandco London.


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