Digital > Pantene - if your hair could talk


Brief: Time Renewal shampoo and conditioner promises to make your hair look two years younger. Most of us probably don't think about the damage we've caused over the years but if your hair could talk, it'd tell you it isn't pretty!

In this ad, users drag the scroll bar back in time and reveal hair's big gripes. Luckily, a free sample gives them the opportunity to make it up to their hair.

Role: Senior copywriter at Sixandco London.




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